Google's AI Mode: a conversational search experience powered by Gemini.
Britain's CMA proposed conduct requirements on 28 January that would let publishers opt out of AI Overviews without losing search visibility. The first use of Digital Markets Act powers also requires fair ranking and proper attribution. Consultation closes 25 February, but for most small businesses, the real question is not whether to opt out.
Google made Gemini 3 the default model for AI Overviews globally on 27 January, reaching over one billion users. Users can now flow from AI Overviews into AI Mode conversations. The second click is dying. Here is what UK businesses must change about their websites to stay cited.
Google's AI Mode can now access Gmail and Photos to personalise search results. When AI knows each user's purchase history and brand preferences, how do UK businesses stay visible?