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Every second counts. Slow websites lose visitors, hurt SEO, and cost you money. We diagnose and fix performance issues to achieve exceptional Core Web Vitals scores.

Performance
98 Score
LCP 1.2s
INP 45ms
CLS 0.02

What's included

Core Web Vitals optimisation

Image optimisation

Code minification

Caching configuration

CDN setup

Database optimisation

Render-blocking fixes

Before/after benchmarks

Speed is not optional

53% of mobile visitors abandon sites that take longer than 3 seconds to load. Not slowly browse. Abandon completely.

And it gets worse. Every additional second of load time drops conversion rates by 7%. A 5-second site converts half as well as a 2-second site, and that's real money leaving your business.

Google knows this too. Core Web Vitals (their speed and user experience metrics) directly affect your search rankings. Slow sites get pushed down. Fast sites get rewarded.

Most slow sites aren't fundamentally broken. They're death by a thousand cuts: unoptimised images, render-blocking resources, bloated plugins, inefficient code. Each problem seems minor. Together, they cripple performance.

Who needs speed optimisation?

Speed optimisation delivers results for:

Sites failing Core Web Vitals

Google Search Console shows poor performance metrics. Rankings are suffering as a result.

E-commerce sites losing sales

Your checkout is slow and cart abandonment is high. Every second of delay costs conversions.

WordPress sites gone bloated

Years of plugins and "quick fixes" have accumulated into a sluggish mess.

Businesses where mobile matters

Your analytics show mobile traffic but mobile conversions lag, and it's often a speed problem.

Honest note: If your site already scores well on Core Web Vitals and loads in under 2 seconds, you probably don't need this service. We'll tell you honestly if we don't think optimisation will make a meaningful difference.

How we optimise speed

Comprehensive audit first. We test across devices, connections, and locations to identify exactly what's slowing you down. No guessing, no generic recommendations.

Quick wins, then deep fixes. We start with high-impact, low-effort changes like image optimisation, caching, and compression. Then tackle the harder problems: code efficiency, database queries, architecture.

Real-world testing. Lab scores are nice. What matters is real user experience. We measure actual visitor loading times, not just synthetic benchmarks.

Preserve functionality. Aggressive optimisation that breaks features helps nobody. We test thoroughly, staging changes before touching your live site.

Sustainable results. We document everything and train you on practices that keep the site fast. Speed shouldn't decline the moment we leave.

Why choose us for speed?

Developers, not just auditors

We don't just identify problems, we fix them. Code-level changes that plugins can't handle.

WordPress specialists

We know where WordPress sites typically bog down and how to fix them without breaking functionality.

Hosting control

Your site runs on 365i Hosting. We can tune server settings, caching, and infrastructure, not just the code.

Measurable results

Before and after metrics you can verify yourself. No trust required, just measure the difference.

Performance obsessed

We build fast sites from scratch. This service applies that same obsession to existing sites.

Realistic expectations

We'll tell you what's achievable. Some sites need optimisation. Some need rebuilding. We'll recommend what actually makes sense.

Image optimisation experts

WebP conversion, lazy loading, responsive images, proper sizing. Images are usually the biggest culprit, and we fix them properly.

Ongoing speed monitoring

We can monitor your Core Web Vitals continuously and catch new issues before they hurt rankings.

Speed projects we handle

Core Web Vitals fixes

Getting your LCP, INP, and CLS scores from "needs improvement" or "poor" to "good."

WordPress performance rescue

Untangling years of plugins, themes, and accumulated bloat.

Mobile speed optimisation

Specifically targeting mobile performance where it typically lags behind desktop.

E-commerce speed tuning

WooCommerce optimisation with special focus on product pages and checkout.

Benefits for your business

Better Google rankings

Page speed is a direct ranking factor, so faster sites rank higher.

Lower bounce rates

Visitors stay longer when pages load quickly, reducing bounces.

Higher conversion rates

Every second of delay costs you conversions. Speed = money.

Improved user experience

Fast sites feel professional and build trust with visitors.

How we work together

1

Discovery Call

We learn about your business, goals, and requirements

2

Proposal

You receive a detailed scope, timeline, and investment

3

Build & Refine

We create your solution with regular check-ins

4

Launch & Support

Go live with confidence and ongoing support

Frequently asked questions

Why is my website so slow?

Common causes include unoptimised images, too many plugins, render-blocking resources, poor hosting, bloated themes, and database inefficiency. Usually it's multiple small issues combining. A speed audit identifies your specific problems.

What is a good website speed score?

For Google's Core Web Vitals: LCP under 2.5 seconds, INP under 200ms, and CLS under 0.1. PageSpeed Insights scores of 90+ on mobile are excellent. Desktop is usually easier; mobile performance is the real challenge.

What are Core Web Vitals?

Core Web Vitals are Google's metrics measuring user experience: LCP (Largest Contentful Paint) measures loading, INP (Interaction to Next Paint) measures responsiveness, and CLS (Cumulative Layout Shift) measures visual stability. They directly affect rankings.

Does website speed affect SEO?

Yes, page speed is a confirmed Google ranking factor. Slow sites rank lower, especially on mobile. Beyond rankings, slow sites have higher bounce rates and lower conversions. Speed affects both visibility and revenue.

How can I make my WordPress site faster?

Key improvements include: quality hosting, image optimisation, caching, minimising plugins, using a lightweight theme, database cleanup, CDN setup, and deferring non-critical JavaScript. We typically achieve 50-80% speed improvements.

What is LCP in web performance?

LCP (Largest Contentful Paint) measures how long it takes for the main content to load, typically the largest image or text block. Good LCP is under 2.5 seconds. It's the most impactful Core Web Vital for perceived speed.

Ready to get started with speed optimisation?

Let's discuss how we can help your business.

Get in touch