Speed Optimisation

Faster websites convert better. Performance optimisation for measurable results.

Every second counts. Slow websites lose visitors, hurt SEO, and cost you money. We diagnose and fix performance issues to achieve exceptional Core Web Vitals scores.

Performance
98 Score
LCP 1.2s
INP 45ms
CLS 0.02

What's included

Core Web Vitals optimisation ⓘ

Image optimisation ⓘ

Code minification ⓘ

Caching configuration ⓘ

CDN setup ⓘ

Database optimisation ⓘ

Render-blocking fixes ⓘ

Before/after benchmarks ⓘ

Speed is not optional

53% of mobile visitors abandon sites that take longer than 3 seconds to load. Not slowly browse. Abandon completely.

And it gets worse. Every additional second of load time drops conversion rates by 7%. A 5-second site converts half as well as a 2-second site, and that's real money leaving your business.

Google knows this too. Core Web Vitals (their speed and user experience metrics) directly affect your search rankings. Slow sites get pushed down. Fast sites get rewarded.

Most slow sites aren't fundamentally broken. They're death by a thousand cuts: unoptimised images, render-blocking resources, bloated plugins, inefficient code. Each problem seems minor. Together, they cripple performance.

Who needs speed optimisation?

Speed optimisation delivers results for:

Sites failing Core Web Vitals

Google Search Console shows poor performance metrics. Rankings are suffering as a result.

E-commerce sites losing sales

Your checkout is slow and cart abandonment is high. Every second of delay costs conversions.

WordPress sites gone bloated

Years of plugins and "quick fixes" have accumulated into a sluggish mess.

Businesses where mobile matters

Your analytics show mobile traffic but mobile conversions lag, and it's often a speed problem.

Honest note: If your site already scores well on Core Web Vitals and loads in under 2 seconds, you probably don't need this service. We'll tell you honestly if we don't think optimisation will make a meaningful difference.

How we optimise speed

Comprehensive audit first. We test across devices, connections, and locations to identify exactly what's slowing you down. No guessing, no generic recommendations.

Quick wins, then deep fixes. We start with high-impact, low-effort changes like image optimisation, caching, and compression. Then tackle the harder problems: code efficiency, database queries, architecture.

Real-world testing. Lab scores are nice. What matters is real user experience. We measure actual visitor loading times, not just synthetic benchmarks.

Preserve functionality. Aggressive optimisation that breaks features helps nobody. We test thoroughly, staging changes before touching your live site.

Sustainable results. We document everything and train you on practices that keep the site fast. Speed shouldn't decline the moment we leave.

Why choose us for speed?

Developers, not just auditors

We don't just identify problems, we fix them. Code-level changes that plugins can't handle.

WordPress specialists

We know where WordPress sites typically bog down and how to fix them without breaking functionality.

Hosting control

Your site runs on 365i Hosting. We can tune server settings, caching, and infrastructure, not just the code.

Measurable results

Before and after metrics you can verify yourself. No trust required, just measure the difference.

Performance obsessed

We build fast sites from scratch. This service applies that same obsession to existing sites.

Realistic expectations

We'll tell you what's achievable. Some sites need optimisation. Some need rebuilding. We'll recommend what actually makes sense.

Image optimisation experts

WebP conversion, lazy loading, responsive images, proper sizing. Images are usually the biggest culprit, and we fix them properly.

Ongoing speed monitoring

We can monitor your Core Web Vitals continuously and catch new issues before they hurt rankings.

Speed projects we handle

Core Web Vitals fixes

Getting your LCP, INP, and CLS scores from "needs improvement" or "poor" to "good."

WordPress performance rescue

Untangling years of plugins, themes, and accumulated bloat.

Mobile speed optimisation

Specifically targeting mobile performance where it typically lags behind desktop.

E-commerce speed tuning

WooCommerce optimisation with special focus on product pages and checkout.

Benefits for your business

Better Google rankings

Page speed is a direct ranking factor, so faster sites rank higher.

Lower bounce rates

Visitors stay longer when pages load quickly, reducing bounces.

Higher conversion rates

Every second of delay costs you conversions. Speed = money.

Improved user experience

Fast sites feel professional and build trust with visitors.

How we work together

1

Discovery Call

We learn about your business, goals, and requirements

2

Proposal

You receive a detailed scope, timeline, and investment

3

Build & Refine

We create your solution with regular check-ins

4

Launch & Support

Go live with confidence and ongoing support

Verified Google Reviews

What Clients Say About Our Speed Optimisation

5.0 from 72 reviews
Jeffrey Avery
6 months ago

I was really not happy with my website and its structure, but luckily I found Mark at 365i, I moved hosting to 365i, Mark very quickly found all of the faults with my Wordpress site that my previous company missed altogether, most importantly the crucial AI discovery, outdated high site security risk plugins, out of date website core. He fixed all of the issues and errors within 72 hours. Personal attention at the highest level and always available in times when support is urgently needed. It’s only been 2 weeks since the sites update and improvements but we are already seeing positive results especially within the AI search results. Thank you for your support Mark Jeffrey Avery MD Avery Associates

Wahab Subzwari
1 year ago

Very good support. Really Really impressed with the effort you’ve put into this, Mark. You’ve clearly gone the extra mile, and it shows. This web page has been a huge help — can’t imagine managing without it now. Thank you so much, truly appreciate it!appreciated! Thumbs up (y)

dawn clapham
4 years ago

Outstanding support & super friendly. I’d be lost without 365i. It’s like they do anything they can to help. Nothing is too much trouble. Oh, and fastest Wordpress hosting I’ve ever had! Totally recommended!

David Orme
4 years ago

The best hosting provider I've ever had the pleasure of dealing with (and I've tried a few over the years!). Superb personal service, no foreign call centres and you get to deal with people who really know what they're talking about. Performance is top notch too - experienced an immediate increase in website responsiveness after transferring to them. Can't recommend highly enough.

Scott Pendrey
1 month ago

Very helpful support team (Pippa in particular) at 365i. Instead of just giving me brief answers, they explained why they did what they did, and proactively gave advice on other topics too. Many thanks.

balal din
4 years ago

excellent company for all your web needs. Very knowledgeable very quick results and excellent communication. Recommended.

Henry
1 month ago

The website provides a professional and accessible online presence with a clear structure and overall user-friendly experience. The layout is generally easy to navigate, with intuitive menus and a logical flow of information that helps visitors find what they are looking for. Overall, the website provides a solid foundation with a professional appearance and clear purpose.

Sean H.B
2 months ago

After speaking with a few web companies, I decided to go with Mark and I'm glad I did. The website is fast, professional and performs brilliantly. I was amazed when he showed me it had achieved 100 out of 100 on Google PageSpeed. What impressed me most though was the ongoing support. Mark genuinely cares about his clients and wants their business to succeed. Highly recommended.

Suze Quinn
6 years ago

A dynamic team giving a professional and personal service. Thank you for the amazing results that your resources have produced.

Gary Taylor
4 years ago

I've been with Mark for many years now and really appreciate his attention to detail and technical knowledge of web design, including all things associated with websites. He is at all times helpful, understanding and happy to impart his knowledge, which is always educational.

Frequently asked questions

Why is my website so slow?

Common causes include unoptimised images, too many plugins, render-blocking resources, poor hosting, bloated themes, and database inefficiency. Usually it's multiple small issues combining. A speed audit identifies your specific problems.

What is a good website speed score?

For Google's Core Web Vitals: LCP under 2.5 seconds, INP under 200ms, and CLS under 0.1. PageSpeed Insights scores of 90+ on mobile are excellent. Desktop is usually easier; mobile performance is the real challenge.

What are Core Web Vitals?

Core Web Vitals are Google's metrics measuring user experience: LCP (Largest Contentful Paint) measures loading, INP (Interaction to Next Paint) measures responsiveness, and CLS (Cumulative Layout Shift) measures visual stability. They directly affect rankings.

Does website speed affect SEO?

Yes, page speed is a confirmed Google ranking factor. Slow sites rank lower, especially on mobile. Beyond rankings, slow sites have higher bounce rates and lower conversions. Speed affects both visibility and revenue.

How can I make my WordPress site faster?

Key improvements include: quality hosting, image optimisation, caching, minimising plugins, using a lightweight theme, database cleanup, CDN setup, and deferring non-critical JavaScript. We typically achieve 50-80% speed improvements.

What is LCP in web performance?

LCP (Largest Contentful Paint) measures how long it takes for the main content to load, typically the largest image or text block. Good LCP is under 2.5 seconds. It's the most impactful Core Web Vital for perceived speed.

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Ready to get started with speed optimisation?

Let's discuss how we can help your business.

Get in touch