Mark is very helpful and puts a lot of effort in his work. Highly recommended.
Speed Optimisation
Faster websites convert better. Performance optimisation for measurable results.
Every second counts. Slow websites lose visitors, hurt SEO, and cost you money. We diagnose and fix performance issues to achieve exceptional Core Web Vitals scores.
What's included
Core Web Vitals optimisation
Image optimisation
Code minification
Caching configuration
CDN setup
Database optimisation
Render-blocking fixes
Before/after benchmarks
Speed is not optional
53% of mobile visitors abandon sites that take longer than 3 seconds to load. Not slowly browse. Abandon completely.
And it gets worse. Every additional second of load time drops conversion rates by 7%. A 5-second site converts half as well as a 2-second site, and that's real money leaving your business.
Google knows this too. Core Web Vitals (their speed and user experience metrics) directly affect your search rankings. Slow sites get pushed down. Fast sites get rewarded.
Most slow sites aren't fundamentally broken. They're death by a thousand cuts: unoptimised images, render-blocking resources, bloated plugins, inefficient code. Each problem seems minor. Together, they cripple performance.
Who needs speed optimisation?
Speed optimisation delivers results for:
Sites failing Core Web Vitals
Google Search Console shows poor performance metrics. Rankings are suffering as a result.
E-commerce sites losing sales
Your checkout is slow and cart abandonment is high. Every second of delay costs conversions.
WordPress sites gone bloated
Years of plugins and "quick fixes" have accumulated into a sluggish mess.
Businesses where mobile matters
Your analytics show mobile traffic but mobile conversions lag, and it's often a speed problem.
Honest note: If your site already scores well on Core Web Vitals and loads in under 2 seconds, you probably don't need this service. We'll tell you honestly if we don't think optimisation will make a meaningful difference.
How we optimise speed
Comprehensive audit first. We test across devices, connections, and locations to identify exactly what's slowing you down. No guessing, no generic recommendations.
Quick wins, then deep fixes. We start with high-impact, low-effort changes like image optimisation, caching, and compression. Then tackle the harder problems: code efficiency, database queries, architecture.
Real-world testing. Lab scores are nice. What matters is real user experience. We measure actual visitor loading times, not just synthetic benchmarks.
Preserve functionality. Aggressive optimisation that breaks features helps nobody. We test thoroughly, staging changes before touching your live site.
Sustainable results. We document everything and train you on practices that keep the site fast. Speed shouldn't decline the moment we leave.
Why choose us for speed?
Developers, not just auditors
We don't just identify problems, we fix them. Code-level changes that plugins can't handle.
WordPress specialists
We know where WordPress sites typically bog down and how to fix them without breaking functionality.
Hosting control
Your site runs on 365i Hosting. We can tune server settings, caching, and infrastructure, not just the code.
Measurable results
Before and after metrics you can verify yourself. No trust required, just measure the difference.
Performance obsessed
We build fast sites from scratch. This service applies that same obsession to existing sites.
Realistic expectations
We'll tell you what's achievable. Some sites need optimisation. Some need rebuilding. We'll recommend what actually makes sense.
Image optimisation experts
WebP conversion, lazy loading, responsive images, proper sizing. Images are usually the biggest culprit, and we fix them properly.
Ongoing speed monitoring
We can monitor your Core Web Vitals continuously and catch new issues before they hurt rankings.
Speed projects we handle
Core Web Vitals fixes
Getting your LCP, INP, and CLS scores from "needs improvement" or "poor" to "good."
WordPress performance rescue
Untangling years of plugins, themes, and accumulated bloat.
Mobile speed optimisation
Specifically targeting mobile performance where it typically lags behind desktop.
E-commerce speed tuning
WooCommerce optimisation with special focus on product pages and checkout.
Benefits for your business
Better Google rankings
Page speed is a direct ranking factor, so faster sites rank higher.
Lower bounce rates
Visitors stay longer when pages load quickly, reducing bounces.
Higher conversion rates
Every second of delay costs you conversions. Speed = money.
Improved user experience
Fast sites feel professional and build trust with visitors.
How we work together
Discovery Call
We learn about your business, goals, and requirements
Proposal
You receive a detailed scope, timeline, and investment
Build & Refine
We create your solution with regular check-ins
Launch & Support
Go live with confidence and ongoing support
What Clients Say About Our Speed Optimisation
Mark has helped us numerous times with our website. His skills are second to none and he gets back to us very quickly with every project. We would definitely recommend him for all your web hosting and design needs.
I don't know what to say???! Absolutely BLOODY Marvellous!! Mark on ticket chat, live chat, customer service top notch so easy to get in contact and so super helpful! THanks guys!
Great service, very friendly and knowledgeable. Mark has the patience to explain to those of us who don't speak tech! Would recommend.
Mark has been extremely helpful with some website and system issues we recently faced, offering easy solutions to all of the problems without any fuss at all. We cannot thank you enough for all of your help!
Mark has done a great job building my website for me. Easy to work with and professional. Will be using him and his company for any help I need in the future. I will be using the hosting sevices he provides for my other webistes.
I've been with Mark for many years now and really appreciate his attention to detail and technical knowledge of web design, including all things associated with websites. He is at all times helpful, understanding and happy to impart his knowledge, which is always educational.
We have recently migrated our website to 365i. With Marks help not only was the migration seamless and speedy but Mark fixed a lot of persistent issues that had been around for ages. Since then the support we have got from Mark is exemplary and I simply could not have wished for better. Mark provides the best support packages you could wish for and this is the best business decision we have made in years. Perfect!!!
Mark was absolutely amazing from the get go. Very professional and went above and beyond what was expected. I wish there was a 6 star option! His responses are as quick as his servers! Top man highly recommended. Thank you, Denvah at Full Tank Camper Van Hire
Exceptional Website Development Experience! Working with Mark was an absolute pleasure. He understood our vision for the Grange Transport website and brought it to life beautifully. His attention to detail, creativity, and responsiveness throughout the entire process was outstanding. The final result was a modern, user-friendly site that perfectly reflects our brand and has already received fantastic feedback from our clients and staff. We couldn’t be happier and highly recommend his services to anyone looking for top-notch website development! Thank you Mark!
Frequently asked questions
Why is my website so slow?
Common causes include unoptimised images, too many plugins, render-blocking resources, poor hosting, bloated themes, and database inefficiency. Usually it's multiple small issues combining. A speed audit identifies your specific problems.
What is a good website speed score?
For Google's Core Web Vitals: LCP under 2.5 seconds, INP under 200ms, and CLS under 0.1. PageSpeed Insights scores of 90+ on mobile are excellent. Desktop is usually easier; mobile performance is the real challenge.
What are Core Web Vitals?
Core Web Vitals are Google's metrics measuring user experience: LCP (Largest Contentful Paint) measures loading, INP (Interaction to Next Paint) measures responsiveness, and CLS (Cumulative Layout Shift) measures visual stability. They directly affect rankings.
Does website speed affect SEO?
Yes, page speed is a confirmed Google ranking factor. Slow sites rank lower, especially on mobile. Beyond rankings, slow sites have higher bounce rates and lower conversions. Speed affects both visibility and revenue.
Ready to get started with speed optimisation?
Let's discuss how we can help your business.
Get in touch