Google's next-generation Gemini 3 model and its capabilities.
Google launched auto-browse in Chrome on 28 January, an AI agent powered by Gemini 3 that navigates websites, fills forms, and completes purchases on behalf of users. With 3+ billion Chrome users and a $1 trillion agentic commerce projection from McKinsey, the question for UK businesses is whether their websites work for AI visitors, not just human ones.
Google made Gemini 3 the default model for AI Overviews globally on 27 January, reaching over one billion users. Users can now flow from AI Overviews into AI Mode conversations. The second click is dying. Here is what UK businesses must change about their websites to stay cited.
Google's AI Mode can now access Gmail and Photos to personalise search results. When AI knows each user's purchase history and brand preferences, how do UK businesses stay visible?