Adding structured data to your website for richer search results.
Benjamin Tannenbaum built a free tool that renders any website the way an AI reads it. No images, no styling, no JavaScript. Just raw text and structure. We tried it on client sites and the results were sobering. Here's what AI actually sees, what it misses, and how AI discovery files fill the gap.
We asked Google Gemini what it learns from our AI discovery files that it can't learn from our website. It identified five categories of information, from brand naming rules to verified Q&A pairs, that no amount of HTML can communicate to an AI system. Here are the actual code examples from our implementation and the specifications that made it possible.
When someone asks an AI to recommend a business, most businesses give it nothing. AI discovery files change that. They tell AI systems who you are, what you do, and how to represent you. Here is what they are, who is using them, and what your business gains by implementing them.
Apple confirmed that Google's Gemini AI will power a redesigned Siri across 2.5 billion active devices. The same model behind Google AI Overviews and Chrome's auto-browse agent will now process voice queries from every iPhone. UK businesses with structured data and AI discovery files will be visible across all three platforms at once.
Traditional SEO is no longer enough. Generative Engine Optimisation (GEO) requires different website design priorities: structured answer blocks, schema markup, AI discovery files, and content architecture that AI systems can cite. Research shows GEO-optimised content improves AI visibility by up to 40%.
By 2026, Visa and Mastercard expect AI agents to make purchases on behalf of consumers. When someone asks their AI to find a plumber or book a hairdresser, will your business be visible?