AI Overviews Now Steal 58% of Your Website Clicks. Here's What the Data Actually Shows.
Ahrefs data from 4 February 2026 shows AI Overviews reduce clicks by 58% for top-ranking pages, up from 34.5% last year. Position 1 CTR dropped 78% in two years. Three independent studies confirm it. But brands cited inside the AI Overview earn 35% more clicks than organic results below.
