How businesses are adopting AI tools, navigating resistance, and measuring results.
Original research: 93.5% of the world's top websites have no AI Discovery File. Only 6.5% have any, and 56% of those fail validation. Zero sites achieved full AI visibility. The window for early adopters is wide open.
What started as healthy scepticism about AI has hardened into tribalism. The loudest anti-AI voices are often the ones with the least hands-on experience. After thirty years in technology, here is why treating "anti-AI" as an identity is costing UK businesses real money, and why a tool is just a tool.