News and analysis about OpenAI, the company behind ChatGPT and GPT models.
WordPress 7.0 Beta 2 shipped on 26 February with a new Connectors settings page for OpenAI, Claude, and Gemini. Configure once, use everywhere, says the pitch. But installing a connector doesn't give you AI features. It gives you a connection. Here's what that means for web designers, site owners, and the WordPress ecosystem.
Claude Sonnet 4.6 dropped yesterday. GPT-5.2 has been live since December. Gemini 3 Pro since November. All three major AI platforms are running new-generation models at the same time, and the right choice depends on what you actually need. Here's the head-to-head comparison with real benchmarks, real pricing, and real use-case recommendations for UK businesses.
OpenAI launched sponsored ads inside ChatGPT conversations on Super Bowl Sunday. They sit below the organic AI answer. That organic slot above the ad is free, and 97% of UK businesses aren't competing for it. Here's why the answer above the ad matters more than the ad itself.
Anthropic spent $8 million on a Super Bowl ad telling 120 million viewers that ads are coming to AI, but not to Claude. Sam Altman called it "clearly dishonest." UK businesses can't buy ads on either platform. Organic AI visibility is the only route that works across both.
OpenAI is retiring GPT-4o, GPT-4.1, o4-mini, and both GPT-5 variants from ChatGPT on 13 February with just two weeks' notice. GPT-5.2 becomes the only model, the same model Sam Altman admitted had writing quality issues. What UK businesses using ChatGPT need to do before the deadline.
OpenAI's ChatGPT ads are rolling out to US users this week at $60 CPM with $1 million minimum budgets. UK businesses are completely locked out. US-only, agency-only, enterprise-priced. The only way to appear in ChatGPT conversations is to earn it organically.
Sam Altman admitted OpenAI "screwed up" GPT-5.2's writing quality by prioritising coding and maths. Users report the model is "unwieldy" and "hard to read" compared to GPT-4.5. What it means for businesses using AI content.
At Davos, Demis Hassabis questioned OpenAI's decision to put ads in ChatGPT: "You want to have trust in your assistant, so how does that work?" He has a point.
OpenAI announced a programme at Davos to partner with governments and deploy ChatGPT across national education systems. Eight countries join the first cohort, with the UK pursuing its own AI education initiatives.
OpenAI is rolling out age prediction technology across ChatGPT to restrict content for users under 18. Here's what businesses need to know about this shift in AI platform governance.